Providing an indispensable comparative and in-depth resource, Fair Trading: Misleading or Deceptive Conduct examines 26 years of section 9 case law and distils the consequent principles from the Fair Trading Act 1986.

The authors explore the key elements of an action under section 9: namely that there is “conduct” “in trade” that is “misleading or deceptive”. The authors then consider examples of potentially misleading or deceptive conduct: including nondisclosure of information, opinions and advice, laudatory statements, predictions and promises.

The second part of the book covers procedural aspects, liability as a party or principal under the Fair Trading Act 1986, and its defences. Finally, remedies for a breach, including injunction, damages, and miscellaneous additional remedies found in section 43 are reviewed. As knowledge about and expertise in fair trading actions has become an integral and daily part of commercial law Fair Trading: Misleading orDeceptive Conduct 2nd edition will become the essential resource for commercial lawyers, litigators and students.